Feeling good in your own skin — that’s what our actress embodies through an expressive dance for Kale&Me’s health drinks.

Inspired by the visual language of 1980s commercials, the concept gives a playful nod to those iconic moments of women looking at themselves in the mirror: confident, comfortable and simply feeling good about themselves. Above all, the vibe had to be uplifting, full of feel-good energy and emotion.

The Campaign was fully realized in Creative Concept & Creative Direction, Production & Direction of the TVC, OOH and various online assets, including all Post Production.