Helion
dept (de) / augenweide (ch)
Production
A.F. Studio
Role
Direction
Energie for a
new world
Director’s Cut of six 10-second TVCs telling the story of the company’s founders — from their first experiments in the 70s, trying to power a Walkman with a solar panel, through further DIY experiments, to the delivery of their first heat pump in the early 2000s. In parallel, the films highlight the everyday benefits of self-generated energy from today’s perspective.
A great opportunity to bring classic product-commercial situations to life with a more playful and cinematic approach — contributing from creative storyboarding through to directing and cinematography.
10s TVC - #1
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