The idea was to create unexpected interventions across Innsbruck. Designed to catch attention in public spaces and become content at the same time.

Inspired by the playful, larger-than-life activations seen from international fashion and lifestyle brands, we staged moments around the city and captured the reactions and atmosphere around them. Alongside these interventions, we showcased the store through fashion, food and lifestyle, building a broader picture of the world around Moments Tirol.

We developed and shaped the visual direction across photo and film: from pre-production and planning through creative direction, creative production, directing and final post-production. Live-editing the teaser- and opening films also allowed us to publish content while the event was still happening.